■ Design Concept

– Soft Functional Minimalism

The core of this design is functional minimalism that naturally permeates daily living spaces. While maintaining the typical structure of a fan, it eliminates unnecessary decoration and refines lines, surfaces, and proportions to pursue a soft presence that harmonizes with various interior tones.

The circular head at the top and the linear base at the bottom balancedly express static stability and dynamic wind movement, while the combination of toned-down gray and bright sand colors visually conveys a gentle and calm airflow. Overall, the product blends so naturally with the interior that it appears like a standing piece of furniture, completed as a modern lifestyle-tailored air appliance that provides both functionality and emotional stability within a minimal form.