
PINO, an industrial design firm specializing in medical and healthcare devices, has once again proven its competitiveness on the international design stage by winning a triple crown in the Design Leader’s Choice category at the GLOBAL Design iT Award 2025.
The GLOBAL Design iT Award is an international design competition where global experts and design leaders comprehensively evaluate product integrity, design strategy, user experience, and industrial value. In particular, the Design Leader’s Choice holds high prestige as it is selected from the perspective of experienced design leaders, ensuring a profound level of professional trust.
In this award ceremony, PINO was recognized for its integrated design capabilities across the entire medical device spectrum by winning in three categories simultaneously with distinct projects:
- Medical and aesthetic device body design
- Digital interface-based product design
- Medical auxiliary equipment design optimized for clinical environments
This achievement officially validates PINO’s expertise in delivering specialized and comprehensive design solutions for the healthcare industry.
The winning entries were highly recognized for systematically reflecting safety, usability, hygiene, and structural stability—all essential requirements in medical settings—from the initial design stages. The judges highly praised the clear formal language that organizes functional complexity, the restrained modeling, and the design value of the products as objects that harmonize naturally with medical spaces.
In particular, the designs were evaluated as a user experience-based approach, considering control interfaces, movement paths, equipment placement, and mobility. The primary factor behind this win was PINO’s ability to transform technology-centric medical devices into user-centered design outcomes.
PINO has established a practical design process encompassing planning, design, and mass production, focusing on the medical and healthcare industries. This triple crown at the GLOBAL Design iT Award is an achievement where PINO’s accumulated experience and expertise have gained international recognition. Moving forward, PINO plans to continue delivering the value of technology through design and pursuing sustainable medical device design that considers both the clinical environment and the user.
